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Proactive product service strategies: An application in the European health market

  • Published:1997-07 Issue:4 Volume:26 Page:341-352
  • ISSN:0019-8501
  • Container-title:Industrial Marketing Management
  • language:en
  • Short-container-title:Industrial Marketing Management

Author:

Frambach Ruud T.,Wels-Lips Inge,Gündlach Arjan

Publisher

Elsevier BV

Subject

Marketing

Reference26 articles.

1. What Presale and Postsale Services do You Need to be Competitive?;Samli;Industrial Marketing Management,1992

2. Marketing Success through Differention of Anything;Levitt;Harvard Business Review,1980

3. Customer Service as Competitive Tool;Kyj;Industrial Marketing Management,1987

4. Measuring and Managing Customer Service in Industrial Firms;Morris;Industrial Marketing Management,1992

5. Marketing of Product Services;Van der Hart;Tijdschrift voor Marketing,1988

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3. An Empirical Survey on Eye Care Services in Bengaluru;REST Journal on Data Analytics and Artificial Intelligence;2023-06-01

4. Servitization and Performance in Manufacturing Firms: The Mediating Role of Radicalness;Business Perspectives and Research;2023-04-29

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