1. An examination of the factors influencing consumers’ attitudes toward social media marketing;Akar;Journal of Internet Commerce,2011
2. Rise of the Datavores: How businesses analyse and use online data;Bakhshi,2012
3. Researching the role of information and communications technology (ICT) in contemporary marketing practices;Brady;Journal of Business and Industrial Marketing,2008
4. The new, faster face of innovation: Thanks to technology, change has never been so easy-or so cheap;Brynjolfsson;Wall Street Journal and Sloan Management Review,2009
5. How poor metrics undermine digital marketing;Bughin;McKinsey Quarterly,2009