An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing-Reference-Cited by-同舟云学术

An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing

Published:2011-03-30 Issue:1 Volume:10 Page:35-67
ISSN:1533-2861
Container-title:Journal of Internet Commerce
language:en
Short-container-title:Journal of Internet Commerce

Author:

Akar Erkan,Topçu Birol

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Human-Computer Interaction

Link

http://www.tandfonline.com/doi/pdf/10.1080/15332861.2011.558456

Reference83 articles.

1. Abraham , L. B. , M. P. Mörn , and A. Vollman . 2010 . Women on the Web: How women are shaping the Internet. Whitepaper, comScore.com.http:www.iab.net/media/file/womenontheweb.pdf(accessed December 24, 2010) .

2. Digital divide and purchase intention: Why demographic psychology matters

Cited by 220 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Prioritizing social media marketing activities: unveiling the SMMA dimensions for enhancing brand attitude, experience, and purchase intention;International Journal of Research in Business and Social Science (2147- 4478);2024-08-20

2. Enhancing South Africans universities engagement during student recruitment through social media marketing;Perspectives: Policy and Practice in Higher Education;2024-08-20

3. The Role of Social Media in Building Islamic Banking Consumer Engagement: Analysing the Impact of Brand Personality Traits and Brand Love;International Journal of Human–Computer Interaction;2024-08-16

4. Antecedents to the Adoption of Digital Marketing by Start-Ups Under Startup-India and E-Governance Initiatives;International Journal of Electronic Government Research;2024-07-17

5. Customer Segmentation in Social Media Marketing: Analyzing Hidden Customer Heterogeneity through Finite Mixture Partial Least Squares (FIMIX-PLS) and Importance-Performance Map Analysis (IPMA);Business Communication Research and Practice;2024-06