Researching the role of information and communications technology (ICT) in contemporary marketing practices-Reference-Cited by-同舟云学术

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Researching the role of information and communications technology (ICT) in contemporary marketing practices

Published:2008-02 Issue:2 Volume:23 Page:108-114
ISSN:0885-8624
Container-title:Journal of Business & Industrial Marketing
language:en
Short-container-title:Jnl of Bus & Indus Marketing

Author:

Brady Mairead,Fellenz Martin R.,Brookes Richard

Publisher

Emerald

Subject

Marketing,Business and International Management

Reference49 articles.

1. Marketing in the Network Economy

2. The state of interactive marketing in seven countries: Interactive marketing comes of age

3. Integrating Information Technology into Marketing Practice – The IT Reality of Contemporary Marketing Practice

4. Towards a paradigm shift in marketing? An examination of current marketing practices

5. Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance

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