AI-Powered Marketing Strategies in the Tourism and Hospitality Sector-Reference-Cited by-同舟云学术

AI-Powered Marketing Strategies in the Tourism and Hospitality Sector

Published:2024-03-06 Issue: Volume: Page:223-242
ISSN:2475-6547
Container-title:Advances in Hospitality, Tourism, and the Services Industry
language:
Short-container-title:

Author:

Daline Rina¹^ORCID,Thomas Joby¹^ORCID

Affiliation:

1. Christ University, India

Abstract

A highly competitive environment with increased demand for personalized services drives the tourism and hospitality industry to embrace immersive and intelligent technologies. Smart technologies like artificial intelligence (AI) and virtual reality (VR) assist in promotions, marketing brands, customer analysis, and ultimately leading to sustainable businesses. Marketing research is an inevitable element for any businesses that helps in understanding their customers, catering their needs, and turning them into loyal customers. Marketing strategies incorporated with smart technologies are gaining high importance in the tourism and hospitality industries due to three major outcomes such as experience enhancement, revenue improvement and effective operations. Artificial intelligence revamped the hospitality industry with customized services and tailored recommendations based on a wholesome of customer data. Virtual reality technology provides high immersive experience to boost tourism, to enhance customer experience, to influence positive travel decisions.

Publisher

IGI Global

Reference53 articles.

1. Ahaskar, A. (2020, July 10). Virtual tours over Zoom call keep tourists, guides happy amid COVID disruption. Mint.https://www.livemint.com/news/india/virtual-tours-over-zoom-call-keep-tourists-guides-happy-amid-covid-disruption-11594382679649.html

2. Virtual Reality in Marketing: A Framework, Review, and Research Agenda

3. Analytics, F. (2023, March 17). 7 Ways smart technology is reshaping the hotel industry. Flame Analytics. https://flameanalytics.com/en/blog/7-ways-smart-technology-is-reshaping-the-hotel-industry/#:~:text=With%20smart%20EMS%2C%20hotel%20staff,a%20much%20more%20costly%20one

4. The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

5. BailensonJ. (2018). Experience on Demand: What Virtual Reality Is, how it Works, and what it Can Do. W. W. Norton & Company.

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Examining AI in the Hospitality and Hotel Branding Landscape;Advances in Marketing, Customer Relationship Management, and E-Services;2024-07-26

2. A Brief communication on Virtual Reality (VR) in Hospitality Industry & Global Travel and Tourism;Gamification and Augmented Reality;2024-01-01