1. Marketing and the Internet;Barwise,2002
2. Marketing Expenditure Trends;Barwise,2002
3. The MET Report: Marketing Expenditure Trends 2001–04;Barwise,2003
4. Interactive Marketing: Exploiting the Age of Addressability;Blattberg;Sloan Management Review,1991
5. Rethinking Marketing Research in the Digital World;Burke,2001