Formulating brand strategy-Reference-Cited by-同舟云学术

Formulating brand strategy

Published:1991-06 Issue:2 Volume:9 Page:194-200
ISSN:0263-2373
Container-title:European Management Journal
language:en
Short-container-title:European Management Journal

Author:

De Chernatony Leslie

Publisher

Elsevier BV

Subject

Strategy and Management

Reference7 articles.

1. The PIMS Principles;Buzzell,1987

2. Facilitating consumer choice decisions: the importance of branding cues;de Chernatony;Paper presented at the 3rd Biannual Conference on Food Marketing,1989

3. The varying nature of brands as assets: theory and practice compared;de Chernatony;International Journal of Adrertising,1989

4. Appreciating brands as assets through using a two-dimensional model;de Chernatony;International Journal of Advertising,1990

5. Building successful brands;Doyle;Journal of Marketing Management,1989

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