Appreciating Brands as Assets Through Using a Two-Dimensional Model
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.1990.11107137
Reference23 articles.
1. Influence of Beer Brand Identification on Taste Perception
2. Barwise, P., Higson, C., Likierman, A. & Marsh, P. (1989)Accounting for Brands.London: London Business School.
3. Developmental Recognition of Consumption Symbolism
4. A Study of the Influence of Image Congruence on Consumer Choice
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