The importance of mobile applications for companies' brand image: A study using structural equations-Reference-Cited by-同舟云学术

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The importance of mobile applications for companies' brand image: A study using structural equations

Published:2022 Issue: Volume:214 Page:1128-1135
ISSN:1877-0509
Container-title:Procedia Computer Science
language:en
Short-container-title:Procedia Computer Science

Author:

Mariano Ari Melo,Silva Marcel Carneiro,Mello Tarcilla Mariano,Santos Maíra Rocha

Publisher

Elsevier BV

Subject

General Engineering

Reference31 articles.

1. Co-creation Experiences: The Next Practice in Value Creation;PRAHALAD;Journal of Interactive Marketing,2004

2. Revista Prisma – Revistas das ciências da informação e da comunicação;CÔRTE-REAL,2006

3. Strategic Brand Management: building, measuring, and managing brad equity;KELLER,2013

4. ROGOLL, Carolina. Star Brands. 2015.

5. ALCANTARA, Carlos Augusto Almeida; VIEIRA, Anderson Luiz Nogueira. Tecnologia Móvel: uma tendência, uma realidade. 2011.

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2. The Effect of Social Media Marketing Activities on the Online Purchase Intention of Sportswear Customers According to the Mediating Role of the Company's Brand;Iranian Journal of Educational Sociology;2023-12-01

3. Identifying and Measuring the Importance of the Lawyer’s Personal Brand Elements – A Quantitative Research;Proceedings of the International Conference on Business Excellence;2023-07-01

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