1. Marketing Management;Kotler,2002
2. Priceless: Turning Ordinary Products into Extraordinary Experiences;LaSalle,2002
3. The Cluetrain Manifesto: The End of Business as Usual;Levine,2001
4. Designing Interactive Strategy: From Value Chain to Value Constellation;Normann,1994
5. The One to One Future: Building Relationships One Customer at a Time;Peppers,1993