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The Varying Nature of Brands as Assets

  • Published:1989-01 Issue:4 Volume:8 Page:339-349
  • ISSN:0265-0487
  • Container-title:International Journal of Advertising
  • language:en
  • Short-container-title:International Journal of Advertising

Author:

de Chernatony Leslie,McWilliam Gil

Publisher

Informa UK Limited

Subject

Marketing,Communication

Reference45 articles.

1. Influence of Beer Brand Identification on Taste Perception

2. American Marketing Association (1960)Marketing Definitions: a Glossary of Marketing Terms.Chicago: American Marketing Association.

3. Developmental Recognition of Consumption Symbolism

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2. Branding in Informal Sector: Qualitative Analysis from a Developing Country Perspective;SEDME (Small Enterprises Development, Management & Extension Journal): A worldwide window on MSME Studies;2019-09

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4. Exploring the Role of Family Firm Identity and Market Focus on the Heterogeneity of Family Business Branding Strategies;The Palgrave Handbook of Heterogeneity among Family Firms;2018-09-06

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