Do brands matter? A comparison of branded and independent hotels’ performance during a full economic cycle

Author:

O’Neill John W.,Carlbäck Mats

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Reference35 articles.

1. Building the value of hospitality brands;Anson;Licensing Journal,2001

2. UK Hotel Industry Brand Equity: Its Meaning and Uses for Brand Management;Bailey,2007

3. An exploration of the meanings of hotel brand equity;Bailey;The Service Industries Journal,2006

4. Gross Domestic Product: Second Quarter 2009 (Third Estimate);BEA,2009

5. Putting the “brand” back into store brands: an exploratory examination of store brands and brand personality;Beldona;Journal of Product and Brand Management,2007

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