Putting the “brand” back into store brands: an exploratory examination of store brands and brand personality
Author:
Publisher
Emerald
Subject
Management of Technology and Innovation,Marketing
Reference16 articles.
1. Dimensions of Brand Personality
2. A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates
3. Consumer perceptions of store brands versus national brands
4. Why Store Brand Penetration Varies by Retailer
5. Dunne, D. and Narasimhan, C. (1999), “The new appeal of private labels”, Harvard Business Review, Vol. 77 No. 3, pp. 41‐9.
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