Effects of restaurant green practices on brand equity formation: Do green practices really matter?

Author:

Namkung Young,Jang SooCheong(Shawn)

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Reference58 articles.

1. Managing Brand Equity;Aaker,1991

2. Measuring brand equity across products and markets;Aaker;California Management Review,1996

3. Determinants of the brand equity: a verification approach in the beverage industry in Turkey;Atilgan;Marketing Intelligence & Planning,2005

4. How brand image drives brand equity;Biel;Journal of Advertising Research,1992

5. On the relationship between store image, store satisfaction and store loyalty;Bloemer;European Journal of Marketing,1998

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