Pet influencers on social media: The joint effect of message appeal and narrator-Reference-Cited by-同舟云学术

Pet influencers on social media: The joint effect of message appeal and narrator

Published:2023-04 Issue: Volume:110 Page:103453
ISSN:0278-4319
Container-title:International Journal of Hospitality Management
language:en
Short-container-title:International Journal of Hospitality Management

Author:

Zhang Lu,Wei Wei,Rathjens Bobbie,Zheng Yanyan^ORCID

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Reference93 articles.

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4. Effects of message appeal and service type in CSR communication strategies;Andreu;J. Bus. Res.,2015

5. APPA. (2021a). 2021–2022 APPA National Pet Owners Survey. Retrieved from 〈https://www.americanpetproducts.org/pubs_survey.asp〉.

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