The travel influencer construct: An empirical exploration and validation
Author:
Publisher
Elsevier BV
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development
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1. The congruence effect in tourism activity marketing: the difference between virtual influencers and human influencers;Current Issues in Tourism;2024-09-07
2. Are top influencers always good? Study on how travel influencers’ follower size affects consumers’ engagement intention;Journal of Travel & Tourism Marketing;2024-07-04
3. A deep understanding of influencer marketing in the tourism industry: a structural analysis of unstructured text;Current Issues in Tourism;2024-06-26
4. Trouble in paradise? Collaboration behavior and ethics of micro-influencers in the hospitality industry;Journal of Hospitality and Tourism Management;2024-06
5. Influencer marketing effectiveness: giving competence, receiving credibility;Journal of Travel & Tourism Marketing;2024-02-16
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