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Virtual reality is so cool! How technology innovativeness shapes consumer responses to service preview modes

  • Published:2021-02 Issue: Volume:93 Page:102806
  • ISSN:0278-4319
  • Container-title:International Journal of Hospitality Management
  • language:en
  • Short-container-title:International Journal of Hospitality Management

Author:

Bogicevic Vanja,Liu Stephanie Q.ORCID,Seo SoobinORCID,Kandampully Jay,Rudd Nancy A.

Funder

Case 3D VR development studio

Ohio State University Alumni Grant for Graduate Research and Scholarship

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Reference98 articles.

1. A conceptual and operational definition of personal innovativeness in the domain of information technology;Agarwal;Inf. Syst. Res.,1998

2. Cognitive antecedents and affective consequences of customers’ self-concept in brand management: a conceptual model;Ahn;Int. J. Contemp. Hosp. Manage.,2019

3. Virtual reality in marketing: a framework, review and research agenda;Alcañiz;Front. Psychol.,2019

4. Understanding virtual reality in marketing: nature, implications and potential;Barnes;SSRN Electron. J.,2017

5. How Generation Z Is Shaping Digital Technology;BBC,2018

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