Exploring the effect of telepresence and escapism on consumer post-purchase intention in an immersive virtual reality environment
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Published:2024-11
Issue:
Volume:81
Page:104014
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
Saleem Tayyaba,
Talpur Qurat-ul-ain,
Ishaq Muhammad IshtiaqORCID,
Raza Ali,
Junaid Muhammad