Virtual Reality in Marketing: A Framework, Review, and Research Agenda-Reference-Cited by-同舟云学术

Virtual Reality in Marketing: A Framework, Review, and Research Agenda

Published:2019-07-05 Issue: Volume:10 Page:
ISSN:1664-1078
Container-title:Frontiers in Psychology
language:
Short-container-title:Front. Psychol.

Author:

Alcañiz Mariano,Bigné Enrique,Guixeres Jaime

Publisher

Frontiers Media SA

Subject

General Psychology

Reference154 articles.

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4. The effect of co-creation through exposure to augmented reality on customer perceived risk, trust and purchase intent – an empirical analysis.;Allimamy;Int. J. Technol. Hum. Interact.,2019

5. Enhancing virtual reality systems with smart wearable devices;Alshaal;Proceedings of the 2016 17th IEEE International Conference on Mobile Data Management (MDM),2016

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