1. Neuromarketing: midiendo en realidad y en realidad mixta.;Alcañiz;Investig. Mark.,2017
2. Virtual reality as an emerging methodology for leadership assessment and training.;Alcañiz;Front. Psychol.,2018
3. Technological background of VR.;Alcañiz;Stud. Health Technol. Inform.,2003
4. The effect of co-creation through exposure to augmented reality on customer perceived risk, trust and purchase intent – an empirical analysis.;Allimamy;Int. J. Technol. Hum. Interact.,2019
5. Enhancing virtual reality systems with smart wearable devices;Alshaal;Proceedings of the 2016 17th IEEE International Conference on Mobile Data Management (MDM),2016