Impact of firm/customer innovativeness and identification on customer value co-creation, happiness and satisfaction

Author:

Ghali ZohraORCID,Rather Raouf AhmadORCID,Abumalloh Rabab AliORCID,Ghaderi Zahed,Nawaz Muhammad Zahid,Abbasi Amir ZaibORCID,Jaziri DhouhaORCID

Publisher

Elsevier BV

Reference122 articles.

1. Co-creation experiences: the next practice in value creation;Prahalad;J. Interact. Market.,2004

2. Technology challenges to healthcare service innovation in aging Asia: case of value co-creation in emergency medical support system;Sukkird;Technol. Soc.,2015

3. Value co-creation: concept and measurement;Ranjan;J. Acad. Market. Sci.,2016

4. Customer brand co-creation behavior and brand sincerity through CSR interactivity: the role of psychological implications in service-dominant logic;Sung;Int. J. Hospit. Manag.,2022

5. Testing the relationship between value co-creation, perceived justice and guests' enjoyment;Assiouras;Curr. Issues Tourism,2022

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