Value co-creation: concept and measurement-Reference-Cited by-同舟云学术

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Value co-creation: concept and measurement

Published:2014-08-05 Issue:3 Volume:44 Page:290-315
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:J. of the Acad. Mark. Sci.

Author:

Ranjan Kumar Rakesh,Read Stuart

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/s11747-014-0397-2.pdf

Reference189 articles.

1. Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347–356.

2. Aarikka-Stenroos, L., & Jaakkola, E. (2012). Value co-creation in knowledge intensive business services: a dyadic perspective on the joint problem solving process. Industrial Marketing Management, 41(1), 15–26.

3. Achrol, R., & Kotler, P. (2012). Frontiers of the marketing paradigm in the third millennium. Journal of the Academy of Marketing Science, 40(1), 35–52.

4. Aitken, R., & Campelo, A. (2011). The four Rs of place branding. Journal of Marketing Management, 27(9/10), 913–933.

5. Anderson, P. F. (1983). Marketing, scientific progress, and scientific method. The Journal of Marketing, 47(4), 18–31.

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