Employing a data mining approach for identification of mobile opinion leaders and their content usage patterns in large telecommunications datasets-Reference-Cited by-同舟云学术

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Employing a data mining approach for identification of mobile opinion leaders and their content usage patterns in large telecommunications datasets

Published:2018-05 Issue: Volume:130 Page:88-98
ISSN:0040-1625
Container-title:Technological Forecasting and Social Change
language:en
Short-container-title:Technological Forecasting and Social Change

Author:

Chen Chih Ping,Weng Ju-Yin,Yang Chin-Sheng,Tseng Fan-Mei

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Applied Psychology,Business and International Management

Reference59 articles.

1. Assessing the usefulness of an opinion leadership scale to the diffusion of new accounting services;Allen;J. Prof. Serv. Mark.,2001

2. Consumer Behavior and Marketing Action (4th Edition);Assael,1992

3. Enduring involvement with shopping;Bergadaa;J. Soc. Psychol.,1995

4. Consumer Behavior: Concepts and Strategies;Berkman,1986

5. A theoretical model for the study of product importance perceptions;Bloch;J. Mark.,1983

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