Fashion influencers on Instagram: Determinants and impact of opinion leadership on female millennial followers-Reference-Cited by-同舟云学术

Fashion influencers on Instagram: Determinants and impact of opinion leadership on female millennial followers

Published:2022-04-12 Issue:5 Volume:21 Page:1002-1017
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J of Consumer Behaviour

Author:

Jegham Salma¹^ORCID,Bouzaabia Rym²

Affiliation:

1. “ERMA” Research Laboratory, Faculty of Economic Sciences and Management of Tunis University of Tunis El Manar Tunis Tunisia

2. “ERMA” Research Laboratory, Department of Marketing, Institute of High Commercial Studies of Sousse University of Sousse Sousse Tunisia

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.2050

Reference126 articles.

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