Effect of personal branding stereotypes on user engagement on short-video platforms
Author:
Funder
National Office for Philosophy and Social Sciences
Publisher
Elsevier BV
Subject
Marketing
Reference56 articles.
1. Dimensions of brand personality;Aaker;J. Market. Res.,1997
2. Nonprofits are seen as warm and for-profits as competent: firm stereotypes matter[J];Aaker;J. Consum. Res.,2010
3. Customers’ willingness to disclose personal information throughout the customer purchase journey in retailing: the role of perceived warmth;Aiello;J. Retailing,2020
4. The effects of visual congruence on increasing consumers’ brand engagement: an empirical investigation of influencer marketing on instagram using deep-learning algorithms for automatic image classification;Argyris;Comput. Hum. Behav.,2020
5. Customer engagement: conceptual domain, fundamental propositions, and implications for research[J];Brodie;J. Serv. Res.,2011
Cited by 16 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Short video creation and traffic investment decision in social e-commerce platforms;Omega;2024-10
2. Keep scrolling: An investigation of short video users’ continuous watching behavior;Information & Management;2024-09
3. The impact of open branding on consumer brand attitudes: the moderating role of power distance belief;Journal of Research in Interactive Marketing;2024-07-16
4. How Do Initial and Interactive Social Cues Increase Customers’ Continuance Usage Intention of Chatbots?;International Journal of Human–Computer Interaction;2024-05-20
5. Short video channel strategy for restaurants in the platform service supply chain;Journal of Retailing and Consumer Services;2024-05
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3