Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment-Reference-Cited by-同舟云学术

Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment

Published:2024-05 Issue: Volume:78 Page:103713
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Zhang Yunen^ORCID,Shao Wei^ORCID,Quach Sara^ORCID,Thaichon Park^ORCID,Li Qianmin

Publisher

Elsevier BV

Reference126 articles.

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