Analyzing the Impact of Digital Fashion, Gaming, and the Metaverse on Social Presence in Digital Worlds Through a Literature Review

Abstract

This research explores the concept of social presence in the context of the evolving relationship between technology, fashion, and digital environments, specifically focusing on the intersections of fashion in the metaverse and fashion in gaming. The study employs a scoping literature review methodology, utilising desk research to gather and synthesise evidence. The convergence of the physical and digital realms, facilitated by technologies of metaverse and gaming, have brought a new way of social presence and more materials to support it. The methodology used is a systematic literature review with the concept based on the reality virtuality continuum and the concept of social presence, with effects on user experience, engagement, and purchase behaviour. This research provides information and attempts to deepen the meaning of the existence of digital fashion in games and metaverse through by measuring it with social presence response.