Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior-Reference-Cited by-同舟云学术

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Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior

Published:2022-03 Issue: Volume:65 Page:102869
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Cui Xingwen^ORCID,Xie Qinghong,Zhu Jing,Shareef Mahmud Akhter,Goraya M. Awais Shakir,Akram Muhammad Shakaib^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference73 articles.

1. Change in technology-enabled omnichannel customer experiences in-store;Alexander;J. Retailing Consum. Serv.,2020

2. Controlling the information flow: effects on consumers' decision making and preferences;Ariely;J. Consum. Res.,2000

3. Managing customer citizenship behavior: a relationship perspective;Balaji;J. Strat. Market.,2014

4. Understanding the omnichannel customer journey: determinants of interaction choice;Barwitz;J. Interact. Market.,2018

5. How to win in an omnichannel world;Bell;MIT Sloan Manag. Rev.,2014

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