Persuasive cues and reciprocal behaviors in influencer-follower relationships: The mediating role of influencer defense-Reference-Cited by-同舟云学术

Persuasive cues and reciprocal behaviors in influencer-follower relationships: The mediating role of influencer defense

Published:2023-11 Issue: Volume:75 Page:103507
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Wong Amy^ORCID,Wei Joicey

Funder

Singapore University of Social Sciences

Publisher

Elsevier BV

Subject

Marketing

Reference97 articles.

1. Why PLS-SEM is suitable for complex modelling? An empirical illustration in big data analytics quality;Akter;Prod. Plann. Control,2017

2. A Survey on Echo Chambers on Social Media: Description, Detection and Mitigation;Alatawi,2021

3. Trust me, I'm an influencer! Causal recipes for customer trust in artificial intelligence influencers in the retail industry;Alboqami;J. Retailing Consum. Serv.,2023

4. The effects of the visual presentation of an Influencer's Extroversion on perceived credibility and purchase intentions moderated by personality matching with the audience;Argyris;J. Retailing Consum. Serv.,2021

5. The effects of visual congruence on increasing consumers' brand engagement: an empirical investigation of influencer marketing on Instagram using deep-learning algorithms for automatic image classification;Argyris;Comput. Hum. Behav.,2020

Cited by 11 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Finding the best creation strategy: How influencer's photo-editing behavior affects consumer's engagement intention;Journal of Retailing and Consumer Services;2024-09

2. Social media influencer over-endorsement: Implications from a moderated-mediation analysis;Journal of Retailing and Consumer Services;2024-07

3. Examining the influence of source factors and content characteristics of influencers' post on consumer engagement and purchase intention: A moderated analysis;Journal of Retailing and Consumer Services;2024-07

4. Cutting-edge research in social media and interactive marketing: a review and research agenda;J RES INTERACT MARK;2024

5. Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping;Journal of Retailing and Consumer Services;2024-05