Social media influencer over-endorsement: Implications from a moderated-mediation analysis-Reference-Cited by-同舟云学术

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Social media influencer over-endorsement: Implications from a moderated-mediation analysis

Published:2024-07 Issue: Volume:79 Page:103831
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Cheah Chee Wei^ORCID,Koay Kian Yeik^ORCID,Lim Weng Marc^ORCID

Publisher

Elsevier BV

Reference75 articles.

1. Trust me, I'm an influencer!-Causal recipes for customer trust in artificial intelligence influencers in the retail industry;Alboqami;J. Retailing Consum. Serv.,2023

2. From likes to loyalty: exploring the impact of influencer credibility on purchase intentions in TikTok;Alcántara-Pilar;J. Retailing Consum. Serv.,2024

3. Exploring the relationship between celebrity endorser effects and advertising effectiveness: a quantitative synthesis of effect size;Amos;Int. J. Advert.,2008

4. Empowering leadership: construct clarification, conceptualization, and validation of a new scale;Amundsen;Leader. Q.,2014

5. Authentic isn't always best: when inauthentic social media influencers induce positive consumer purchase intention through inspiration;Andonopoulos;J. Retailing Consum. Serv.,2023

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Investigating how brand image and attitude mediate consumer susceptibility to eWOM and purchase intention: Comparing enterprise-owned vs. third-party online review websites using multigroup analysis;Journal of Retailing and Consumer Services;2024-11

2. Nonverbal communication of dual anchors in live streaming and its effects on sales;Journal of Retailing and Consumer Services;2024-11

3. The more followers the better? The impact of food influencers on consumer behaviour in the social media context;British Food Journal;2024-09-03

4. What Is Quantitative Research? An Overview and Guidelines;Australasian Marketing Journal;2024-08-01

5. Congruence effects in social media influencer marketing: the moderating role of wishful identification in online impulse buying intentions;Journal of Product & Brand Management;2024-07-04

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