Persuasive brand messages in social media: A mental imagery processing perspective-Reference-Cited by-同舟云学术

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Persuasive brand messages in social media: A mental imagery processing perspective

Published:2019-05 Issue: Volume:48 Page:41-49
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Ha Sejin,Huang Ran,Park Jee-Sun

Funder

Department of Retail, Hospitality and Tourism Management

University of Tennessee

2016 Incheon National University Research Grant

Incheon National University

Publisher

Elsevier BV

Subject

Marketing

Reference63 articles.

1. Structural equation modeling in practice: a review and recommended two-step approach;Anderson;Psychol. Bull.,1988

2. Transportation and need for affect in narrative persuasion: a mediated moderation model;Appel;Media Psychol.,2010

3. Consumer intentions to revisit online retailers: a mental imagery account;Argyriou;Psychol. Mark.,2012

4. Estimating nonresponse bias in mail surveys;Armstrong;J. Mark. Res.,1977

5. Show me the product, show me the model: effect of picture type on attitudes toward advertising;Aydinoǧlu;J. Consum. Psychol.,2014

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