‘Are ad endorsements really annoying?’ The impact of advertising in short-form tourism videos on tourists’ information processing-Reference-Cited by-同舟云学术

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‘Are ad endorsements really annoying?’ The impact of advertising in short-form tourism videos on tourists’ information processing

Published:2024-07-02 Issue: Volume: Page:1-20
ISSN:1368-3500
Container-title:Current Issues in Tourism
language:en
Short-container-title:Current Issues in Tourism

Author:

Zhou Han¹^ORCID,Sun Tao²^ORCID,Zhu Kaige¹^ORCID,Li Jiao¹^ORCID,Ito Naoya³

Affiliation:

1. Graduate School of International Media, Communications and Tourism Studies, Hokkaido University, Sapporo, Japan

2. Faculty of International Tourism Management, Toyo University, Tokyo, Japan

3. Research Faculty of Media and Communications, Hokkaido University, Sapporo, Japan

Funder

JST SPRING

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/13683500.2024.2371029

Reference76 articles.

1. Ajzen I. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs. https://cir.nii.ac.jp/crid/1572543024551612928.

2. Examining tourism consumers’ attitudes and the role of sensory information in virtual reality experiences of a tourist destination;Alyahya M.;Journal of Travel Research,2022

3. Virtual reality presence as a preamble of tourism experience: The role of mental imagery;Bogicevic V.;Tourism Management,2019

4. Repetition variation strategies for narrative advertising;Chang C.;Journal of Advertising,2009

5. Imagery fluency and narrative advertising effects;Chang C.;Journal of Advertising,2013

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