Show me the product, show me the model: Effect of picture type on attitudes toward advertising
Author:
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference56 articles.
1. Is that car smiling at me? Schema congruity as a basis for evaluating anthropomorphized products;Aggarwal;Journal of Consumer Research,2007
2. Personality: A psychological interpretation;Allport,1937
3. Imagining thin: Why vanity sizing works;Aydinoglu;Journal of Consumer Psychology,2012
4. Effects of print ad pictures and copy containing instructions to imagine on mental imagery that mediates attitudes;Babin;Journal of Advertising,1997
5. Probing interactions in fixed and multilevel regression: Inferential and graphical techniques;Bauer;Multivariable Behavioral Research,2005
Cited by 56 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Can virtual streamers replace human streamers? The interactive effect of streamer type and product type on purchase intention;Marketing Intelligence & Planning;2024-08-20
2. Effect of facial presence in user-generated photos on intention to purchase restaurant foods: an experimental study from vietnam;Cogent Business & Management;2024-06-26
3. Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example;Electronic Commerce Research and Applications;2024-05
4. Moderated mediation role of ethnicity on natural skin care products purchasing intention model among multicultural consumers;PLOS ONE;2024-03-21
5. When the recipe is more important than the ingredients: Unveiling the complexity of consumer use of voice assistants;Psychology & Marketing;2024-03-14
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3