Effects of Print Ad Pictures and Copy Containing Instructions to Imagine on Mental Imagery That Mediates Attitudes-Reference-Cited by-同舟云学术

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Effects of Print Ad Pictures and Copy Containing Instructions to Imagine on Mental Imagery That Mediates Attitudes

Published:1997-10 Issue:3 Volume:26 Page:33-44
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Babin Laurie A.,Burns Alvin C.

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference35 articles.

1. Structural equation modeling in practice: A review and recommended two-step approach.

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