Seeing is smelling: Pictures improve product evaluations by evoking olfactory imagery-Reference-Cited by-同舟云学术

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Seeing is smelling: Pictures improve product evaluations by evoking olfactory imagery

Published:2024-06 Issue:2 Volume:41 Page:282-307
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Sharma Varun^ORCID,Estes Zachary

Funder

Qatar National Library

Publisher

Elsevier BV

Reference65 articles.

1. Effects of print ad pictures and copy containing instructions to imagine on mental imagery that mediates attitudes;Babin;Journal of Advertising,1997

2. A modified scale for the measurement of communication-evoked mental imagery;Babin;Psychology & Marketing,1998

3. Some insights on visual and verbal processing strategies;Bagozzi;Journal of Consumer Psychology,2008

4. Perceptions of perceptual symbols;Barsalou;Behavioral and Brain Sciences,1999

5. Grounded cognition;Barsalou;Annual Review of Psychology,2008

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