How Immersive Retailing Affects Consumers’ Urge to Buy: Impacts of Self-Imagery, Positive Emotion, and Self-Relevance
Author:
Affiliation:
1. School of Fashion and Textiles, The Hong Kong Polytechnic University, Hong Kong, China
2. Department of Fashion Design and Merchandising, Gachon University, Seongnam, South Korea
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/10447318.2024.2356394
Reference101 articles.
1. Examining Tourism Consumers’ Attitudes and the Role of Sensory Information in Virtual Reality Experiences of a Tourist Destination
2. Effects of Print Ad Pictures and Copy Containing Instructions to Imagine on Mental Imagery That Mediates Attitudes
3. Point of view in narrative comprehension, memory, and production
4. Virtual reality presence as a preamble of tourism experience: The role of mental imagery
5. The Generation and Consequences of Communication-Evoked Imagery
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