Understanding how consumer education impacts shoppers over time: A longitudinal field study of unit price usage

Author:

Weeks Clinton S.,Mortimer Gary,Page Lionel

Publisher

Elsevier BV

Subject

Marketing

Reference43 articles.

1. Unit pricing ten years later: a replication;Aaker;J. Mark.,1983

2. The low literate consumer;Adkins;J. Consum. Res.,2005

3. Post Implementation Review of the Unit Pricing Code of Conduct;Australian Department of Treasury,2012

4. Bogomolova, S. Louviere, J.J., 2012. Unit Pricing is Smart Shopping Practice, but Do Consumers Care? Consumers Federation of Australia. August 7. Available at 〈http://consumersfederation.org.au/unit-pricing-is-smart-shopping-practice-but-do-consumers-care/#sthash.QSnFESBu.dpuf〉 (accessed 19.01.16).

5. Consumer usage of unit pricing;Boya;J. Consum. Stud. Home Econ.,1987

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