“Pulling back the curtain”: Company tours as a customer education tool and effects on pro‐brand behaviors
Author:
Affiliation:
1. College of Economics and Management Nanjing University of Aeronautics and Astronautics Nanjing China
2. Department of Marketing University of Graz Graz Austria
3. Imperial College Business School Imperial College London London UK
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.2088
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