Same but different - The effect of the unit of measure on the valuation of a unit price
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference127 articles.
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1. How price labeling strategy affects consumers' purchase intention? The role of perceived price difference in price assessment;Asia Pacific Journal of Marketing and Logistics;2023-05-26
2. Preferences as a Determinant of the Measurement-Unit Effect for Unit Prices;International Journal of Market Research;2022-11-22
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