Consumer usage of unit pricing
Author:
Publisher
Wiley
Subject
Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1470-6431.1987.tb00140.x/fullpdf
Reference20 articles.
1. Consumer confusion in the selection of supermarket products.
2. The Effect of Unit-Pricing on Choices of Brand and Size in Economic Shopping
3. 3. M.E. Friedman ,op. cit..
4. Unit Pricing Ten Years Later: A Replication
Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Same but different - The effect of the unit of measure on the valuation of a unit price;Journal of Retailing and Consumer Services;2022-05
2. Preispräsentation im Handel;Perspektiven des Dienstleistungsmanagements;2020
3. Understanding how consumer education impacts shoppers over time: A longitudinal field study of unit price usage;Journal of Retailing and Consumer Services;2016-09
4. Der Grundpreis in der Behavioral-Pricing-Forschung;Aktuelle Aspekte in der Dienstleistungsforschung;2014-11-19
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