The role of social network websites in the consumer–brand relationship
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference57 articles.
1. The influence of C2C communications in online brand communities on customer purchase behavior;Adjei;J. Acad. Marketing Sci.,2010
2. The effects of brand relationship norms on consumer attitudes and behavior;Aggarwal;J. Consum. Res.,2004
3. The social influence of brand community: evidence from European car clubs;Algesheimer;J. Marketing Res.,2005
4. Social Penetration: The Development of Interpersonal Relationships;Altman,1973
5. Some methods for re-specifying measurement models to obtain unidimensional construct measurement;Anderson;J. Marketing Res.,1988
Cited by 155 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Talk to engage: The influence of smartphone voice assistants on consumers’ brand engagement;Journal of Global Scholars of Marketing Science;2024-09-02
2. Impact of Corporate Social Responsibility (CSR) on Customer Loyalty in Indian Telecom Industry: The Moderating Role of Consumer Demographics;Sustainability;2024-08-20
3. The Role of Social Media in Building Islamic Banking Consumer Engagement: Analysing the Impact of Brand Personality Traits and Brand Love;International Journal of Human–Computer Interaction;2024-08-16
4. Effects of Social Importance and Brand Image on Willingness to Pay More in Value Co-Creation with Customers;Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi;2024-08-01
5. @Brand-to-@brand: the value co-creating impact of social media interactions on consumer–brand evaluations;Journal of Research in Interactive Marketing;2024-05-13
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3