Marketing at the base of the pyramid: Perspectives for practitioners and academics
Author:
Publisher
Elsevier BV
Subject
Marketing,Business and International Management
Reference27 articles.
1. Doing good and doing business at the bottom of the pyramid;Agnihotri;Business Horizons,2013
2. Serving the world's poor: Innovation at the base of the economic pyramid;Anderson;Journal of Business Strategy,2007
3. The economic lives of the poor;Banerjee;The Journal of Economic Perspectives,2007
4. Creative consumers in impoverished situations;Beninger;International Journal of Business and Emerging Markets,2014
5. When customers get clever: Managerial approaches to dealing with creative consumers;Berthon;Business Horizons,2007
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