The effect of mobile marketing antecedents on the purchase intention of staple products: A case of the bottom of the pyramid (BoP) market segment in Khayelitsha, South Africa-Reference-Cited by-同舟云学术

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The effect of mobile marketing antecedents on the purchase intention of staple products: A case of the bottom of the pyramid (BoP) market segment in Khayelitsha, South Africa

Published:2024-06 Issue:11 Volume:10 Page:e32066
ISSN:2405-8440
Container-title:Heliyon
language:en
Short-container-title:Heliyon

Author:

Dlamini Siphiwe,Mvula Wandile,Donga Gift

Publisher

Elsevier BV

Reference97 articles.

1. Serving the poor by marketing information: developing a sustainable village phone model in Bangladesh;Akter;Int. J. Econ. Bus. Res.,2010

2. Application of Visible Light Wireless Communication in Underground Mine;Riurean,2021

3. A Framework for Disruptive Innovation Capability in Base-Of-The-Pyramid Environments (Doctoral Dissertation);Dzimba,2021

4. The fortune at the bottom of the pyramid CK prahalad (2004);Visser,2017

5. Frugal innovation: a structured literature review of antecedents, enablers, implications and directions for future research;Jaiswal;Innovation,2022

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