When customers get clever: Managerial approaches to dealing with creative consumers-Reference-Cited by-同舟云学术

When customers get clever: Managerial approaches to dealing with creative consumers

Published:2007-01 Issue:1 Volume:50 Page:39-47
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Berthon Pierre R.,Pitt Leyland F.,McCarthy Ian,Kates Steven M.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference30 articles.

1. Software killed the radio star;Biever;New Scientist,2005

2. Borland, J. (2005, May 2). ‘Star Wars’ and the fracas over fan films. CNET News.com. Retrieved from http://news.com.com/Star+Wars+and+the+fracas+over+fan+films/2008-1008_3-5690595.html

3. Outline of a theory of practice;Bourdieu,1977

4. Exploring antecedents and consequences of consumer creativity in a problem-solving context;Burroughs;Journal of Consumer Research,2004

5. The innovator's dilemma;Christensen,1997

Cited by 215 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. L’innovation par les consommateurs lors des phases de prototypage : apports à la théorie du lead-user;Innovations;2026-04-17

2. Keep the ball rolling: Harnessing generativity in online retail platforms;Business Horizons;2024-07

3. On the Receiving End of Customer Creativity: Insights From Approach-Avoidance and Interpersonal Complementarity Perspectives;Journal of Management;2024-05-16

4. Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplace;Qualitative Market Research: An International Journal;2024-04-16

5. On your marks, headset, go! Understanding the building blocks of metaverse realms;Business Horizons;2024-01