Author:
Keegan Brendan James,McCarthy Ian P.,Kietzmann Jan,Canhoto Ana Isabel
Subject
Marketing,Business and International Management
Reference52 articles.
1. Social media? It’s serious! Understanding the dark side of social media;Baccarella;European Management Journal,2018
2. Impact analysis of a virtual stadium: Measuring sport in the metaverse;Baker;Journal of Applied Sport Management,2022
3. Marketing in the metaverse: Conceptual understanding, framework, and research agenda;Barrera;Journal of Business Research,2023
4. Extended self in a digital world;Belk;Journal of Consumer Research,2013
5. When customers get clever: Managerial approaches to dealing with creative consumers;Berthon;Business Horizons,2007
Cited by
7 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献