Marketing research: Cui bono?-Reference-Cited by-同舟云学术

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Marketing research: Cui bono?

Published:2004-09 Issue:5 Volume:47 Page:33-38
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Guo Chiquan

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference54 articles.

1. The perils of high-growth markets;Aaker;Strategic Management Journal,1986

2. Dynamic marketing behavior;Alderson,1965

3. Marketing science: Where's the beef?;Anderson;Business Horizons,1994

4. Marketing, scientific progress and scientific method;Anderson;Journal of Marketing,1983

5. On method in consumer research: A critical relativist perspective;Anderson;Journal of Consumer Research,1986

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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3. A scale for testing of knowledge on the effective marketing research processes: multiple-group confirmatory (MGCFA) and multiple indicators-multiple causes (MIMIC) approach;Journal of Marketing Analytics;2019-04-04

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