Marketing science: Where's the beef?-Reference-Cited by-同舟云学术

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Marketing science: Where's the beef?

Published:1994-01 Issue:1 Volume:37 Page:8-16
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Anderson L. McTier

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference57 articles.

1. Strategic Windows;Abell;Journal of Marketing,1978

2. Towards a Theory of Marketing;Alderson;Journal of Marketing,1948

3. What! Me Teach? I'm a Professor;Anderson;Wall Street Journal,1992

4. Prediction of Consumer Behavior by Experts and Novices;Armstrong;Journal of Consumer Research,1991

5. Ad Study Finds Dazzle Rarely Equals Dollars;Bird;Wall Street Journal,1992

Cited by 14 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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