New product adoption by the buying organization: Who are the real influencers?-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

New product adoption by the buying organization: Who are the real influencers?

Published:1986-02 Issue:1 Volume:15 Page:33-43
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Berkowitz Marvin

Publisher

Elsevier BV

Subject

Marketing

Reference40 articles.

1. Managerial Marketing for Industrial Firms;Ames,1984

2. Product Type and the Relative Influence of Buyers in Commercial Construction;Bellizzi;Industrial Marketing Management,1979

3. Organizational Size and Buying Influences;Bellizzi;Industrial Marketing Management,1981

4. How Valid is the Buy-Grid Model;Bellizzi;Industrial Marketing Management,1983

5. How British Industries Buy;Buckner,1967

Cited by 18 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Research Methodology;Implementing Takaful in India;2021

2. Bibliometrics and Science Mapping of Digital Marketing;Marketing and Smart Technologies;2021

3. From transactions to journeys and beyond: The evolution of B2B buying process modeling;Industrial Marketing Management;2019-11

4. End users’ purchasing task involvement, power and influence strategies in organizational buying;Journal of Business & Industrial Marketing;2019-02-13

5. Buying Center-Analyse: Wo kommen wir her, wo stehen wir, wo sollten wir hin?;Handbuch Business-to-Business-Marketing;2015

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP