From transactions to journeys and beyond: The evolution of B2B buying process modeling

Author:

Steward Michelle D.,Narus James A.,Roehm Michelle L.,Ritz Wendy

Funder

Wake Forest School of Business Faculty Fund

Publisher

Elsevier BV

Subject

Marketing

Reference84 articles.

1. Script processing in attitude formation and decision making;Abelson,1976

2. Marketing behavior and executive action;Alderson,1957

3. Dynamic marketing behavior: A functionalist theory of marketing;Alderson,1965

4. Industrial purchasing: An empirical exploration of the buyclass framework;Anderson;Journal of Marketing,1987

5. A model of distributor firm and manufacturer firm working partnerships;Anderson;Journal of Marketing,1990

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