How buyers and operations personnel evaluate service
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference14 articles.
1. Determinants of Influence in Organizational Buying: A Contingency Approach;Kohli;Journal of Marketing,1989
2. Purchasing Agents' Perceptions of Industrial Buying Center Influence: A Situational Approach;Jackson;Journal of Marketing,1984
3. The Purchase of Components: Functional Areas of Influence;Naumann;Industrial Marketing Management,1984
4. Organizational Size and Buying Influences;Bellizzi;Industrial Marketing Management,1981
5. General Living Systems Theory and Marketing: A Framework for Analysis;Reidenbach;Journal of Marketing,1981
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