1. Anderson, C., Håkansson, H., Johanson, J. (1994), Dyadic Business Relationships within a Business Network Context, Journal of Marketing, 58, 4, 1-15.
2. Backhaus, K. (2004), Handbuch Industriegütermarketing: Strategien, Instrumente, Anwendungen, Wiesbaden.
3. Backhaus, K., Voeth, M. (2007), Industriegütermarketing, 8. Auflage, München.
4. Barclay, D.W., Bunn, M.D. (2006), Process Heuristics in Organizational Buying: Starting to Fill a Gap, Journal of Business Research, 59, 2, 186-194.
5. Bonoma, T. (1982), Major Sales: Who Really Does the Buying?, Harvard Business Review, 60, 3, 111-119.